Women's Site Offers Change-of-Mind Trades
American Banker (10/24/00) Vol. 104, No. 42 p.16; Bach, Deborah

Financialmuse.com, a financial Web site designed specifically for women, has added an online brokerage service that offers a return policy aimed at dispelling the fear of investing held by people new to trading securities. The company offers trades starting at $25.95 each, and investors have the option to sell their stocks commission-free within 30 days of purchase. The site also includes explanations of investment terminology and strategies.


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