Consumers Show Interest in Aggregation
American Banker/Gallup Consumer Survey 2000 (09/00) Vol. 16, No. 8 p.8A; Quittner, Jeremy

The latest American Banker/Gallup consumer survey shows that nearly half of all consumers are interested in aggregating their financial accounts. Specifically, consumers are embracing the aggregation of financial services and information via the Internet. Increasingly, banks are utilizing a single Web site for consumers to consolidate all their financial account information. According to U.S. Bancorp Piper Jaffray, one million people presently use account aggregation services. In 2005, this number is expected to surge to 80 million. Forty-three percent of those consumers expressing an interest in online account aggregation said they would be more inclined to participate if the service was offered by their financial institution. Additionally, 30 percent of respondents interested in account aggregation have incomes of more than $75,000 annually. Banking officials involved in account aggregation have found that the information in the survey supports their own data. Gayle Wellborn, First Union's director of customer advocacy for the Echannels group reported that, "[consumers] understand financial institutions are in the business of protecting customer information and are best qualified to provide account aggregation." First Union is one of many financial institutions addressing the growing trend in online-account aggregation.

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