Chase Revs Up Corporate CRM System American Banker (08/15/00) No. 3696 p.1; Ptacek, Megan J.
Chase is readying a system to extend the customer
relationship management (CRM) skills used in retail banking to
the corporate side of its operations; using the system, Chase's
relationship managers around the world will be able to exchange
and maintain data about every facet of their corporate clients.
Bill Bradway of Meridien Research says the movement toward
corporate CRM is turning out to be an important trend, and he
identifies Chase and State Street as ahead of the field.