E*Trade's New Target Financial Service Online (10/00) Vol. 5, No. 10 p.6; Iversen, Wesley R.
E*Trade has entered into a strategic arrangement with
retailer Target Corp. that promises a $100 Target GiftCard to
investors that open a new brokerage account with E*Trade. Under
the deal, investors who open a new account have to spend at least
$1,000 at E*Trade's site to receive the GiftCard. Customers that
open a new E*Trade Bank account with a minimum of $500 will
receive $25 that will go directly into their new account.