E*Trade's New Target
Financial Service Online (10/00) Vol. 5, No. 10 p.6; Iversen, Wesley R.

E*Trade has entered into a strategic arrangement with retailer Target Corp. that promises a $100 Target GiftCard to investors that open a new brokerage account with E*Trade. Under the deal, investors who open a new account have to spend at least $1,000 at E*Trade's site to receive the GiftCard. Customers that open a new E*Trade Bank account with a minimum of $500 will receive $25 that will go directly into their new account.

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