New Internet Marketing Initiative Life Insurance Selling (07/00) Vol. 75, No. 7 p.160; Parker, Robert A.
A new Internet marketing initiative,
IHateFinancialPlanning.com (IHFP), has been launched by Reliastar
Financial. It focuses on consumers who both dislike financial
planning and want simplicity in their buying experience. The
company's research indicates that 77 percent of people hate
financial planning, and 72 percent do not have a financial plan.
Customers utilizing the site can learn about various financial
planning topics, invest in mutual funds, and get a financial plan
over the phone.