New Internet Marketing Initiative
Life Insurance Selling (07/00) Vol. 75, No. 7 p.160; Parker, Robert A.

A new Internet marketing initiative, IHateFinancialPlanning.com (IHFP), has been launched by Reliastar Financial. It focuses on consumers who both dislike financial planning and want simplicity in their buying experience. The company's research indicates that 77 percent of people hate financial planning, and 72 percent do not have a financial plan. Customers utilizing the site can learn about various financial planning topics, invest in mutual funds, and get a financial plan over the phone.


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