A Jersey Summit Meeting Between Insurance Agents and
Financial Services Marketing (08/00) Vol. 2, No. 5 p.36; Hintze, John

Summit Bank, a $36 billion asset regional bank is perhaps the first regional bank to be successful in the insurance arena, with anticipated revenue from its Summit Insurance Advisors to exceed $60 million. Over the last few years, the bank aggressively bought insurance agencies, building the largest broker affiliate network in New Jersey and the 15th largest in the nation. Summit has made concerted efforts to overcome the accountability, compensation, and training issues with which banks often cannot deal. Summit attributes much of its early success to opening channels of communication between insurance specialists and bankers, who often do not see eye to eye.


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