Offer Next-Gen Eldercare Benefits to Your Corporate Clients
National Underwriter (Life/Health) (01/15/01) Vol. 105, No. 3 p.12; Innes, Bruce

Corporations are paying closer attention to the issue of eldercare benefits. The rise in response comes after years of modest offerings. Until recently, most corporations offered either barebones resource and referral programs or none at all. But emerging next-generation eldercare benefit programs are offering a sliver of hope. These programs provide both in-person and digital support to help workers who have assumed the caretaking responsibilities for a loved one. In-person support is provided through a network of screened and credentialed geriatric care managers, and digital support features a 24-hour, year-round call center staffed with experts in aging, plus Internet access to Web-based tools, information, and support.

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