The Sporting Life Wall Street Journal (10/22/01) p.R4; Walsh, Doris
In its 14th annual survey of sports participation in the United States, American Sports Data concluded that the 55-plus set is the "most fitness-conscious demographic in America." The New York-based research firm found that 27 percent of older Americans took part in a fitness activity at least 100 times last year, the highest rate of any age category. Indeed, older adults are prone to embark on many fitness and sport-related activities. "As people age, they worry more about their health and their ability to maintain independence," says Mark Fenton, editor at large of Walking magazine. The survey noted that, "Vigorous activity in one's twilight years is now socially acceptable--not embarrassing." A separate study released by the Sporting Goods Manufacturers Association shows that some 6.8 million older adults take part in fitness walking.