$6-Million Marketing Campaign Planned for CFP Designation
Electronic Accountant Online (09/22/00) Vol. 104, No. 38 p.C6; Bell, Allison

A two-year, $6-million consumer education campaign will be launched by the Certified Financial Planner Board of Standards (CFP) in an effort to increase value and awareness for the CFP trademarks, which the board is currently trying to officially register through the Patent and Trademark Office. The aim of the campaign, according to board chairperson Patricia P. Houlihan, "is to help consumers identify qualified financial planners by pointing to the CFP trademarks." While the board has promoted awareness of the trademarks for the past 15 years, this is its biggest marketing campaign thus far.


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