Fidelity Advises Advisers, With Eye on Pre-Retirees
American Banker (10/20/00) Vol. 104, No. 42 p.7; Hunter, Matthew

Fidelity Investments has launched a free online service designed to help advisers get business from people about to withdraw assets from their retirement accounts. The new area on Fidelity's Web site is called "The Right Moves for Pre-Retirees," and it is designed to familiarize advisers with the tax and legal issues facing this demographic. It also gives advisers sales and marketing tips from other financial advisers that specialize in this area. There are roughly 24 million investors getting ready to retire, and that number is expected to grow by one million a year over the next 10 years as baby boomers prepare for retirement. The adviser-advice program also addresses issues like the value of rolling assets into IRAs and how best to leave assets to beneficiaries to avoid tax liabilities. The site, which is visited by about 40,000 advisers a month, also has tools to help investors manage their money during retirement.


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