(Investment) Power to the People
Financial Service Online (02/01) Vol. 6, No. 3 p.44; Lindenberg, Gregory R.

When it comes to seeking financial advice, community intelligence investing is fast becoming the information tool of choice for the average investor. Today, more Americans are finding answers to their financial questions through an emerging practice known as community intelligence investing or "team investing." The concept allows individual investors to pool their market information and expertise to assist one another in making informed stock or mutual fund picks. Although most existing Web sites do not offer transactional services, they do permit visitors to create mock portfolios and/or participate in mock mutual funds. Participants are ranked according to the success of their picks over a period of time. More often than not, investors later convert the mock portfolios into actual investment choices through licensed brokerage services. Cash incentives and other prizes are handed out to consistently successful investors.

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