Generation X Investing Site Gets Help From Barclays Unit
American Banker (09/05/00) Vol. 5, No. 17 p.7; Ackermann, Matt

Whatifi.com is a new investment Web site aimed at a younger audience. Launched Tuesday, the new site hosts five index funds for the 25- to 37-year-old investor. Barclays Global Fund Advisors has partnered with Whatifi.com to offer portfolios and money market funds for a $1,000 minimum investment. The site tracks the Wilshire 40 500, the Standard & Poor's 500, the Morgan Stanley Europe Australia Far East Index, and the Lehman Brothers Total Bond Aggregate. The site's average investor is 30 years old, with a median income of around $50,000.


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