Siebert Creating Financial Web Site for Savvy Women
American Banker (10/16/00) Vol. 104, No. 41 p.8; Gjertsen, Lee Ann

Muriel Siebert, CEO of Siebert Financial, says she wants to design a Web site for women in order to feed their knowledge about financial investments. The site, wfn.com, is a fusion of two sites Siebert recently purchased: Women's Financial Network and herdollar.com. Siebert says wfn.com will differ significantly from other women's sites in that hers will omit some of the frivolous, irrelevant features found at other sites geared toward women. Instead, Siebert says wfn.com will offer serious financial information and planning tools. Among other features, wfn.com will offer trading services online by phone or in person, free checking, bill payment, and account aggregation.


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