Know Thy Core Constituency
Business Finance (01/02) Vol. 8, No. 1 p.8; St. Goar, Jinny

While measuring the performance of the investor relations function has never been an easy task, research companies that specialize in conducting surveys among investor and analyst constituencies can advise companies of new methods for reaching their core audiences. A number of companies that use such services gain increased management support for their investor relations program by way of a commitment of additional resources or increased management involvement in the program itself. Other businesses use research to quantify support or opposition of strategic decisions and to determine whether the company is well-known enough to justify increased communications.

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