Personal Service a Key to 401(k) Asset Growth
American Banker (01/08/03) Vol. 113, No. 48 p.26; Ackermann, Matt

While online 401(k) services reduce many of the expenses related to sponsoring a retirement plan, financial services companies should be aware that personalized services and relationships are what small and medium-sized companies are pursuing. Online investment advice utilization remains low. Investors do not always seek advice, but they are in dire need of education to better understand and use investment tools and services that are available online, which is where providers can begin building lasting relationships, this article says.


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